Discover which social media platform is right for you.
Find out what social media platforms to use for your business. With so many out there its good to discover which one is going to reach the right audience for you. YouTube is useful if you create video content? Instagram is great to showcase off products?
Find out which platform to use for your business, lets narrow it down.
Twitter took the world by surprise in 2007 and since then it has continued to grow. Twitter is known as a microblogging social network and used for a number of purposes:
Build a community
Find and talk to customers
Promotion of content
The key things to know about Twitter is:
Messages are restricted at 280 characters (2020)
Retweets are the key to getting information shared to your followers audience
@mentions are away to track your own brand engagement and using them in your posts linked to other brand names is away to get noticed.
Facebook has to be the most popular social network, as a way to stay connected, share content and opportunities to raise awareness of brands or services.
The appeal of Facebook is that:
People follow brands to get discounts and updates
Good way to see what friends and family are doing and sharing in their experience
There are groups relevant to everyone interests
Advertise events easily and to a wide audience
People love images which has led to the existence of Instagram. This social platform is based on photo and video sharing clips. The key things to know about Instagram:
It's a good platform for viewing photos
Photos can be edited with a wide range of filters to use
It’s a good way to show off a brand’s personality or services
LinkedIn is a business focussed social media site, which enables people to network, find jobs and share achievements. The benefits of LinkedIn are:
If your hunting for a new job great place to get noticed by recruiters and search for a new job
Good way to build testimonials, credibility and endorsements of skills
Professional groups can include like minded people in certain niches
A source of information to books, websites and blogs.
Pinterest is a platform that enables you to share content with the use of pins with visually eye catching being important. The ways to use Pinterest:
Promote products, services and brands
Create boards of inspiration on various topics
Follow trends
Communication with images
Build traffic to your blog or site
YouTube
YouTube is a good platform for video content, with videos being short or long. The ways to use YouTube:
Promote products
How to videos
Shows off expertise
Helps solve customer problems
TikTok
This platform is useful to get your content out there to a very large audience. The ways to use TikTok:
Create short videos
Show off your personality
Reach a large audience so creating an ad is useful.
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