You have a strategy in mind, but now you need to make a plan for your daily content. How should you manage your social media accounts?
It can be a very time consuming to plan your activity out but there is a few steps you can do to make it easier:
Create a content calendar
Using a spreadsheet or a Google document, you can create your own calendar. A place where you can keep track of all your ideas and content designs is a great way to keep track of when to post.
Find the right scheduling tool for you
There are plenty of options out there to help schedule your posts, here are just a few to look at:
Later.com - Offers a FREE account with 10 posts per account.
Planoly - Is a newish platform to try, and it is at a reasonable price. You can set up a free account and you can have 1 social media account with 30 posts to Instagram and Pinterest.
Decide how often to post
Depending on the platform, posting differs from one to another. The following is a general guideline:
- Facebook is 1-2 times per day, but recommended to posts at least once a day.
- Twitter it is recommended to post 1-2 times daily but up to 5 maximum.
- LinkedIn is once a day but only on weekdays
- Instagram you can post 1-2 a day and 2-3 stories per week.
Telling a story
Social media posts aren't meant to contain full paragraphs of content, but rather to tell a story. You will want to use:
Good quality images
Fun and engaging videos
Stories that draw people in
There are many forms of posts content ideas out there but you have to choose the right content for you. You can do posts on quotes, sell a product or service, studies, polls, podcasts, videos and animated videos.
Download this content list of 46 ideas to help you get started!
Images on Social media
Images ares such an important aspect of a social media platform. So using high quality and clear images is something to consider.
Tips for good images in a post:
Chose images that suit your brand and what your promoting
Tell a story through good images
Explore closeups and well positioned items in an image
Use text that inspires
Use clear call to action on posts
Don't use over cluttered or out of focus images
Takeaway
Create your own content calendar
Research the right scheduling tool for you
Post the right about times per week
Use your posts to tell a story
Always use high quality images
It's important to know the best times to post on social media DOWNLOAD the schedule here!
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