We will explore 17 effective ways to find clients online. As the world continues to become more digitally-focused, it's important for businesses to adapt their marketing strategies to reach potential clients where they are spending their time - online.
Whether you're a freelancer, small business owner, or entrepreneur, these tips will provide you with actionable steps to attract and convert new clients through various online channels.
From leveraging social media to optimizing your website for search engines, we've got you covered. Let's dive in!
Add a CTA to your email
By adding a Call-to-action is the easiest way for you to encourage some kind of interaction. Try experimenting with several different ones to see what works for you. Here are a few CTA's you can use:
Learn more
Read more
Curious? Read on
Download now
Book an appointment
Find out how
Start today
I'm ready for a change
Stayed connected on social
Start a blog
This is a great way to build up relationships and become an expert consultant. Start by blogging about topics that tie into the services you provide and that will appeal to prospective clients. The more you post, the more likely a future client will reach out.
Guest blog
Find blogs that your ideal clients would read and ask if you can guest post or sometimes on their website they have a sign-up section or call for guest bloggers. It’s a great way to share your expertise and grow your brand. Search and write down a few sites
Use Twitter/ Facebook search
The search tool on both Facebook and Twitter platforms is a great way to search for potential clients. Try using certain keywords and phrases like:
Hiring a……….(your keyword)
Looking to hire a ….( your keyword)
#hiring( keyword)
Create a newsletter and get subscribers
When creating a newsletter you want it to be useful and very informative to generate more leads. The type of content you can put in your newsletter are:
Personalised offers
Educational information
Links to blog posts
How to guides
Link to eBooks, training, or tools
Monthly Recap
Business changes
Create a Facebook group
A FB group is a great way to find, connect and build trust with your ideal clients. Regularly put out content in the group that is useful and engaging. You want to build a community on your Facebook Group with people who have an interest in what you do or the industry. A few ideas for your group content are:
Special discounts
Early Access
Surveys
Live events
Quizzes
Ask me anything thread
Also, let people know you have a group on your other channels too and what to expect from the group.
Join LinkedIn groups
LinkedIn is a great place to find new clients as some people on there, own their own businesses and are looking to network with people who can help them. Steps to using groups:
Type in any keyword that is relevant to your target audience
Click on groups
Open each group and join if relevant ( only join 20 at one time)
After a week check which groups you have been accepted to and the ones you haven't withdraw from, as you can only be in 100 groups at once.
Each week post 1 article to all the groups with a CTA
Keep a spreadsheet of the list of groups you are a part of and the articles posted
Share what you do on social media regularly
Make sure consistently creating content for your own social media channels, it’s a great way to showcase what you do, your services and gain clients who need help in their business. Try to create a plan for each month with different content such as:
Promotional content
Blog posts
Who you are
Funny posts
Memes
Relevant content
Use paid ads to get more visits to your website
If you're finding that you're not getting the right audience to your website or your social media channels, then it's worth trying paid ads.
On every social media channel, you can do paid ads that you can use to promote your services or a special offer. It is trial and error with them but it can generate leads that can result in new clients.
Optimise SEO on your website
If you own a website then having a SEO update is so important, as it's a key way for your site to get found on search engines. Spend some time optimising your SEO, looking at your keywords, meta tags and content optimization.
Their online tools you can use that can help you with this, if you aren't sure what SEO is or how to improve.
Or if you search for 'Online SEO checker' you find plenty of sites to choose from.
Write a case study
By writing a case study you are showing clients your results and success with a particular project. In a case study you want to include who the client was, how long the project was, the process, challenges and successes.
Go to networking groups
Try going to network groups or conferences to mingle with potential clients and gives you insight into what services your competitors offer.
When you do face-to-face networking it's a good idea to bring some of your business cards with you or a leaflet about your services, so that the people you meet can get in touch with you easier.
Research network groups and note them down
Write an eBook
By writing an eBook that can solve a business challenge or provides value to a client, it can be a great way for the right client to find you.
If you decide to give it away for free be sure to capture emails in exchange to build up a prospective client list.
Set up multiple sales funnels
A sales funnel is the journey from website visitor to customer and is a great way to earn clients and an income.
Sales funnels can help build trust, connections and conversations with your customers. By creating sales funnels they can lead to more leads for your business, fill up webinars you do, sell templates you offer and promote your offers.
What you will need to create funnels:
A good offer
A landing page with your offers
Email list to send out to
A topic that targets your audience
Lust of places to share your article
A booking incentive
Think about the content you can create into a funnel? What do you have to offer?
Partner with agencies
This is a great way to bring in clients, as the agencies tend to pass on clients who have a low budget, or they have no interest in the project to smaller businesses.
It's worth reaching out to agencies with who you are and what you can offer.
Ask referrals
Don't wait for a referral, just pop them an email soon after finishing working with them and keep it short: ( example)
Hi [Name],
How is [Company] doing? I enjoyed working with you on that project and would love to hear how it’s going.
On a side note, I’m looking for new clients to work with. Can you connect me to any people or companies in your network that could use my services right now?
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